Update: 15.08.2023
Last week: 31 week 2023 (31.07.2023 - 06.08.2023)
Last full month: July 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 039 | 3.3% | 9.2% | 0.1 | 11 693 569 | 3.0% | 7.7% | 0.1 | 1.6% |
| MoM | 27 608 | 1.6% | 9.3% | 0.1 | 53 249 576 | 3.9% | 7.8% | 0.2 | 0.2% |
| YTD | 187 746 | 44.1% | 8.8% | 2.5 | 346 403 440 | 43.6% | 7.4% | 2 | 3.9% |
| MAT | 303 311 | 64.0% | 8.6% | 2.6 | 555 925 748 | 67.8% | 7.3% | 2.2 | 13.9% |
| BRAINMAX | |||||||||
| WoW | 868 | 9.7% | 100.0% | 0 | 3 074 403 | 13.1% | 100.0% | 0 | 9.7% |
| MoM | 3 834 | 9.3% | 100.0% | 0 | 13 078 762 | 13.1% | 100.0% | 0 | 9.3% |
| YTD | 23 472 | 15759.5% | 100.0% | NA | 79 148 287 | 14451.7% | 100.0% | NA | NA |
| MAT | 33 511 | 22542.6% | 100.0% | NA | 111 372 863 | 20376.3% | 100.0% | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 18 000 | 5.2% | 47.2% | 0.4 | 54 840 212 | 4.8% | 40.1% | -0.1 | 4.3% |
| MoM | 76 906 | -6.7% | 46.8% | 2.2 | 234 679 428 | -8.0% | 40.5% | 1.4 | -11.1% |
| YTD | 549 087 | 34.9% | 44.1% | 3.7 | 1 671 836 223 | 38.3% | 39.4% | 4.7 | 23.6% |
| MAT | 819 108 | 48.4% | 44.5% | 4.9 | 2 443 264 316 | 49.6% | 39.5% | 6 | 32.0% |
| MODELAX-N | |||||||||
| WoW | 23 413 | -7.1% | 18.2% | -2.4 | 7 497 556 | -7.5% | 9.7% | -1.4 | 5.1% |
| MoM | 107 082 | 8.0% | 19.7% | -0.4 | 34 106 926 | 9.7% | 10.6% | -0.4 | 10.1% |
| YTD | 675 898 | 358.5% | 18.8% | 14.5 | 212 733 318 | 325.6% | 10.5% | 8.1 | 5.5% |
| MAT | 889 878 | 503.7% | 15.6% | 13 | 285 195 878 | 470.6% | 8.8% | 7.4 | 0.8% |
| REDUXIN | |||||||||
| WoW | 12 419 | 6.6% | 32.5% | 0.7 | 59 561 838 | 8.0% | 43.5% | 1.2 | 4.3% |
| MoM | 52 190 | -17.1% | 31.7% | -2.3 | 242 560 456 | -14.4% | 41.8% | -1.6 | -11.1% |
| YTD | 421 349 | 6.7% | 33.8% | -5.4 | 1 802 883 199 | 4.2% | 42.5% | -7.1 | 23.6% |
| MAT | 628 416 | 11.1% | 34.1% | -6.4 | 2 645 944 414 | 4.9% | 42.7% | -8.9 | 32.0% |
| REDUXIN FORTE | |||||||||
| WoW | 3 206 | -4.0% | 8.4% | -0.7 | 13 000 351 | -1.8% | 9.5% | -0.7 | 4.3% |
| MoM | 15 798 | 0.1% | 9.6% | 1.1 | 61 696 735 | -1.1% | 10.6% | 1.1 | -11.1% |
| YTD | 102 629 | 41.0% | 8.2% | 1 | 390 180 154 | 43.5% | 9.2% | 1.4 | 23.6% |
| MAT | 148 543 | 48.1% | 8.1% | 0.9 | 568 332 108 | 54.7% | 9.2% | 1.7 | 32.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 187 746 | 44.1% | 8.8% | 2.5 | 346 403 440 | 43.6% | 7.4% | 2 | 3.9% |
| BRAINMAX | 23 472 | 15759.5% | 100.0% | NA | 79 148 287 | 14451.7% | 100.0% | NA | NA |
| GOLDLINE PLUS | 549 087 | 34.9% | 44.1% | 3.7 | 1 671 836 223 | 38.3% | 39.4% | 4.7 | 23.6% |
| MODELAX-N | 675 898 | 358.5% | 18.8% | 14.5 | 212 733 318 | 325.6% | 10.5% | 8.1 | 5.5% |
| REDUXIN CAPS | 421 349 | 6.7% | 33.8% | -5.4 | 1 802 883 199 | 4.2% | 42.5% | -7.1 | 23.6% |
| REDUXIN FORTE | 102 629 | 41.0% | 8.2% | 1 | 390 180 154 | 43.5% | 9.2% | 1.4 | 23.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 303 311 | 64.0% | 8.6% | 2.6 | 555 925 748 | 67.8% | 7.3% | 2.2 | 13.9% |
| BRAINMAX | 33 511 | 22542.6% | 100.0% | NA | 111 372 863 | 20376.3% | 100.0% | NA | NA |
| GOLDLINE PLUS | 819 108 | 48.4% | 44.5% | 4.9 | 2 443 264 316 | 49.6% | 39.5% | 6 | 32.0% |
| MODELAX-N | 889 878 | 503.7% | 15.6% | 13 | 285 195 878 | 470.6% | 8.8% | 7.4 | 0.8% |
| REDUXIN CAPS | 628 416 | 11.1% | 34.1% | -6.4 | 2 645 944 414 | 4.9% | 42.7% | -8.9 | 32.0% |
| REDUXIN FORTE | 148 543 | 48.1% | 8.1% | 0.9 | 568 332 108 | 54.7% | 9.2% | 1.7 | 32.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 039 | 3.3% | 9.2% | 0.1 | 11 693 569 | 3.0% | 7.7% | 0.1 | 1.6% |
| BRAINMAX | 868 | 9.7% | 100.0% | 0 | 3 074 403 | 13.1% | 100.0% | 0 | 9.7% |
| GOLDLINE PLUS | 18 000 | 5.2% | 47.2% | 0.4 | 54 840 212 | 4.8% | 40.1% | -0.1 | 4.3% |
| MODELAX-N | 23 413 | -7.1% | 18.2% | -2.4 | 7 497 556 | -7.5% | 9.7% | -1.4 | 5.1% |
| REDUXIN CAPS | 12 419 | 6.6% | 32.5% | 0.7 | 59 561 838 | 8.0% | 43.5% | 1.2 | 4.3% |
| REDUXIN FORTE | 3 206 | -4.0% | 8.4% | -0.7 | 13 000 351 | -1.8% | 9.5% | -0.7 | 4.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 27 608 | 1.6% | 9.3% | 0.1 | 53 249 576 | 3.9% | 7.8% | 0.2 | 0.2% |
| BRAINMAX | 3 834 | 9.3% | 100.0% | 0 | 13 078 762 | 13.1% | 100.0% | 0 | 9.3% |
| GOLDLINE PLUS | 76 906 | -6.7% | 46.8% | 2.2 | 234 679 428 | -8.0% | 40.5% | 1.4 | -11.1% |
| MODELAX-N | 107 082 | 8.0% | 19.7% | -0.4 | 34 106 926 | 9.7% | 10.6% | -0.4 | 10.1% |
| REDUXIN CAPS | 52 190 | -17.1% | 31.7% | -2.3 | 242 560 456 | -14.4% | 41.8% | -1.6 | -11.1% |
| REDUXIN FORTE | 15 798 | 0.1% | 9.6% | 1.1 | 61 696 735 | -1.1% | 10.6% | 1.1 | -11.1% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs